LEGAL
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Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help websites remember your preferences, improve functionality, and provide analytics.
How We Use Cookies
We use cookies to:
Remember your preferences (e.g., language, vehicle search filters)
Analyze website traffic and usage patterns
Improve website performance and user experience
Deliver personalized content and advertisements
Enable essential website features
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled.
Purpose:
Enable core functionality (navigation, forms)
Secure access to certain areas
Remember items in your enquiry basket
Examples:
Session cookies
Security cookies
Legal Basis: Legitimate interest (essential for service provision)
2. Performance Cookies
These cookies collect anonymous information about how you use our website.
Purpose:
Analyze visitor traffic and behavior
Identify popular pages and content
Detect and fix errors
Improve website performance
Examples:
Google Analytics
Hotjar
Legal Basis: Consent
3. Functionality Cookies
These cookies remember your choices and preferences.
Purpose:
Remember your language preference
Save vehicle search filters
Remember login details (if you create an account)
Personalize content based on your interests
Examples:
Preference cookies
Remember-me cookies
Legal Basis: Consent
4. Targeting/Advertising Cookies
These cookies track your browsing to deliver relevant advertisements.
Purpose:
Show you ads for vehicles you've viewed
Measure ad campaign effectiveness
Limit how many times you see an ad
Personalize marketing communications
Examples:
Facebook Pixel
Google Ads
LinkedIn Insight Tag
Legal Basis: Consent
Third-Party Cookies
We use services from third-party providers that may set cookies:
Google Analytics: Website traffic analysis
Google Ads / Google Tag Manager: Advertising and remarketing
Facebook Pixel: Social media advertising
Hotjar: User behavior analysis and heatmaps
YouTube: Embedded videos
Mailchimp / Email Platforms: Email campaign tracking
These third parties have their own privacy policies and cookie policies.
Cookie Duration
Cookies can be:
Session Cookies: Deleted when you close your browser
Persistent Cookies: Remain on your device for a set period (typically 30 days to 2 years)
Managing Your Cookie Preferences
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can:
Accept all cookies
Reject non-essential cookies
Customize your preferences
Browser Settings
You can control cookies through your browser settings:
Chrome: Settings > Privacy and Security > Cookies
Firefox: Settings > Privacy & Security > Cookies
Safari: Preferences > Privacy > Cookies
Edge: Settings > Cookies and Site Permissions
Disabling cookies may affect website functionality.
Opt-Out Tools
You can opt out of targeted advertising:
Google Ads: https://adssettings.google.com
Your Online Choices: https://www.youronlinechoices.com
Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal. We currently do not respond to DNT signals, but you can control cookies through the methods above.
Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in technology or regulations. Check this page periodically for updates.
Contact Us
Questions about cookies?
Email: [CONTACT EMAIL]
Phone: [PHONE NUMBER]